Press reports
"The Ionic Toothbrush - representing the next generation of toothbrushes, works in a revolutionary way!"Patrick Holford
"Self-cleaning wool and silk developed using nanotechnology "
By Roger Highfield, Science Editor, The Telegraph
"Celebrities in search of pearly white teeth, such as Martine McCutcheon, and even us lesser mortals will love the latest high-tech invention from Japan - the no-toothpaste toothbrush."
Real magazine
"Even after two weeks I can see a difference. Overall I'll give this gadget the thumbs up!"
News of the World - Sunday magazine
"Believe it or not thousands of people in Japan clean their teeth without toothpaste. The Soladey ionic toothbrush uses water/saliva as its active ingredient."
The Sunday Post
"The Soladey-2 ionic toothbrush ... a safer, cheaper and more natural alternative. It's already taking Japan by storm."
Marie Claire